Cruelty-Free Lengthening Mascara with C-curve Brush for Amazing Lashes

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We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Our innovative C-shaped silicone brush allows even application, delivering the perfect amount of our smudge-proof mascara to every single lash, even hard-to-reach lashes. Best removed with warm water, micellar water, makeup remover or cleanser.

Unlike conventional mascaras, It's So Long Black Lengthening Mascara features flexible tubing polymers that wrap each lash 360° for perfectly curled voluminous lashes that won't smudge, flake, or clump. While paraffin wax-based formulas weigh lashes down, It's So Long Mascara is a lightweight formula infused with a blend of natural Carnauba and Beeswax that will keep the perfect curl, volume, and length from day to night.

Our eyelash mascara is a water-based, lightweight formula that is safe for use on lash extensions for an even more voluminous look. Our formula is perfected without performing or engaging in any product trials on animals. We are certified as a cruelty-free brand in the Leaping Bunny Program.

Here are a few of the many ways products can qualify for Compact by Design:

1. Small changes in product size & weight lead to lower carbon emissions.
2. Less packaging is required due to the removal of excess air and water.
3. Efficient shipping is achieved through the reduced size and weight of the products.
4. Significant carbon emission reductions are realized at scale through these small design differences.

In summary, Elizabeth Mott's It's So Long Black Lengthening Mascara offers a unique solution that combines efficiency, performance, and cruelty-free practices. The innovative design and formulation of this mascara ensure a perfect application, long-lasting results, and environmental responsibility. Experience the best of Korean beauty with Elizabeth Mott.

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