W7 Ultra Plush Mascara - Long-Lasting, Smudge-Proof and Water-Resistant Formula for Women

Founded in 2002 in London, England, the W7 brand was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all, from beginners and teens to adults and makeup geeks.

W7 products are 100% cruelty-free, with none of the products tested on animals. The brand offers a range of best-selling products, including the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette, perfect for creating a variety of eye makeup looks. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features 6 professional and long-lasting cream formulas, perfect for transitioning base shades and easy and effective contour application.

Customers have rated these products highly, with the Mighty Mattes Eyeshadow Palette receiving 4.3 out of 5 stars from 4,641 reviews, the Banana Dreams Loose Face Powder receiving 4.3 out of 5 stars from 5,321 reviews, the Peachy Clean Makeup Remover and Cleansing Balm receiving 4.0 out of 5 stars from 2,486 reviews, and the Lift & Sculpt Cream Contour Palette receiving 4.1 out of 5 stars from 5,898 reviews.

In addition to these best-selling products, W7 also offers a professional-quality, long-lasting, smudge-proof, and water-resistant Ultra Plush Mascara. The curved brush with thin spikes lengthens and defines lashes, and the blackest of black color suits all eye colors and eye makeup shades. This mascara is a must-have makeup gift for women and anyone else who loves high-quality, cruelty-free cosmetics, especially teens.

W7's mission is to give everybody access to high-quality cosmetics at an affordable price, and the brand's commitment to cruelty-free and inclusive products has earned it a loyal following among makeup enthusiasts of all ages and skill levels.

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